BAD BOY BRANDS.
AS THE GLOBAL LEAD DESIGNER, I WAS ABLE TO WORK ON A GAMUT OF PROJECTS THROUGHOUT THE YEARS. MY MAIN ROLE CONSISTED OF PRODUCT DESIGN, SPECIFICALLY APPAREL BUT I ALSO LEAD THE INDUSTRIAL DESIGN OF THE CORE GEAR LINES LIKE BOXING GLOVES, SAFETY GEAR, BAGS ETC. I WAS ALSO RESPONSIBLE FOR THE MARKETING COLLATERAL FROM ADS, WEB BANNERS, SOCIAL MEDIA GRAPHICS, AND POP DISPLAYS. IN 2019 I SPEAR HEADED THE UPDATE OF THE BAD BOY BRANDING FOR 2020. AT THE TIME THEY WERE STILL USING BRANDING THAT WAS 10 YEARS OLD AND IN SUCH A RAPIDLY CHANGING MARKET WE NEEDED TO FRESHEN UP THE LOOK TO CAPTURE A NEW YOUNGER DEMOGRAPHIC.